case study · brand + product design
Sunvival set out to automate the consumer end of photovoltaics: pick a set, price it, order it, everything fully online. I designed the brand, which was meant to stand out from an ocean of same-looking PV brands. It was colourful and fresh, and so were the marketing campaigns. Once the brand was established, I designed the web app that would let customers configure and order their PV set fully online.
- Role
- Brand identity, UX and UI
- Client
- Sunvival
- Scope
- Logo, print and marketing assets, web app
the brand
Sunvival aimed to automate the process of B2C photovoltaic installations. The visual identity was supposed to communicate that the company is focused on a modern digital experience, letting customers choose a PV set that suits their needs.
I was responsible for designing the logo, all stationery and print materials, as well as the visual content for online marketing campaigns.
the app
In late 2022 I was asked to redesign a web application initially developed by an outside digital agency. I worked closely with the marketing team to develop the UX and UI for this online configurator.
